Tonight I'm delighted to be heading down to London to talk to the CEO of Red Tractor, Jim Moseley.
We start off by talking about what the Red Tractor Scheme actually is, and how it came about, before going in to Jim's early career and how he got to where he is now.
We talk about his achievements as a highly successful athlete as a young man, racing against legends such as Sen Coe and Steve Ovette, and running 100 metres in 10.7 seconds, AND a marathon in 2 hours and 40 minutes!
We then go into more detail about Red Tractor itself, discussing the amount of farmers involved in the scheme, some of the standards that have to be complied to, and how it works throughout the entire food chain.
We then talk at length about the new TV advert and how it came about, what the purpose of it is, and the thought process behind it, before moving on to discuss the new standards they're implementing at farm level, and the reasoning behind it.
We also talk about Jim's vision for the future of Red Tractor, and how he sees it being THE standard for British food, both at home and abroad.
Also includes a phenomenal Dad Joke at the end. 10/10.
All this and much, much more.
Jim's a fascinating guy, and is extremely passionate about the British food industry, and it was an absolute pleasure to talk to him tonight.
Check it out folks..
LONDON MARATHON 2019: As required by Universal law, much like if you're a vegan, if you're doing a marathon, you have to tell people about it. Well I'm doing the London one in April 2019, and I'm raising money for the incredible charity FARM AFRICA. If you want to see more about the AMAZING work they do please visit www.farmafrica.org & if you'd like to sponsor me the link is www.justgiving.com/fundraising/william-evans12 - thank you!
NFU Cymru - for more information please visit www.nfu-cymru.org.uk