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Now displaying: February, 2020
Feb 12, 2020

 

 

Michael Bosworth is the President & CEO of Next Generation Foods, a food business that markets and distributes locally produced foods in the Northern California area. Brent Lafollette, Martin Miller, and Robert James Woodry are 5th generation farmers and the founders of Premium Growers, a company that produces and sells a variety of flavored, premium roasted Oregon Hazelnuts. They are some of the many farmers who transitioned from being producers to direct-to-consumer retailers.

 

Michael joins me today to share his company’s humble beginnings. He explains how he puts a price tag on his products and how much of his farm is dedicated to retail. He also describes the benefits of going to food shows. Brent, Martin, and Robert discuss why they decided to start a hazelnut company. They share the effort it took to get their company up and running. They also describe the marketing process involved with their hazelnuts.

 

 

 

“It's incredible what you can learn about how people are using your products.” - Michael Bosworth

 

 

 

This Week on The Future of Agriculture Podcast:

 

  • The origins of Michael Bosworth’s company and how they transitioned from a farm to a food business.
  • The first client who asked them to supply organic ingredients.
  • Adding their margin and how the ingredient price and competition factor in.
  • The percentage of farm production that goes to the food business aspect.
  • Attending food shows and scouting for new food products to offer clients.
  • The type of clients they like to work with.
  • Brent's farming background and how he, Bob, and Marty founded Premium Growers
  • Their hazelnut product and the processing involved before clients receive them.
  • How they set up their business to be a direct-to-consumer type of company.
  • How long it took for their business to become stable.
  • The customer feedback they've received since they started.

 

 

 

 

 

Connect with Michael Bosworth:

 

 

 

Connect with Brent, Martin, and Robert:

 

 

 

 

 

We Are a Part of a Bigger Family! 

 

The Future of Agriculture Podcast is now part of the Farm and Rural Ag Network. Listen to more ag-related podcasts by subscribing on iTunes or on the Farm and Rural Ag Network Website today. 

 
 

Join the Conversation!

To get your most pressing ag questions answered and share your perspective on various topics we’ve discussed on the Future of Agriculture podcast, head over to SpeakPipe.com/FutureofAg and leave a recorded message!

 

Share the Ag-Love! 

 

Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on Apple Podcasts and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! And be sure to join the new Future of Agriculture Membership for even more valuable information on the future of ag.

 

Learn more about AgGrad by visiting: 

Future of Agriculture Website

AgGrad Website

AgGrad on Twitter 
AgGrad on Facebook 
AgGrad on LinkedIn 
AgGrad on Instagram

 

Feb 5, 2020

 

 

Micki Seibel is an investor, advisor, and tech builder who was part of the team behind internet products such as Netscape and eBay. She is currently an Operating Partner for Radicle Growth, an acceleration fund that partners with entrepreneurs who have ideas that can innovate the future of food. She has over 20 years of experience in building companies and has made much of it at Silicon Valley. Micki also serves on the advisory board of multiple food system startup companies such as Swarm Technologies.

 

Micki joins me today to share how Radicle Growth is helping startups in the AgTech industry. She discusses the goals of Radicle Growth, their criteria when selecting companies to fund, and the ideas that they want to promote. She describes her career in Silicon Valley and how it led her to be part of the food industry. Micki also explains the effects of climate change on the ag economy and ag innovations.

 

 

 

“Selling to a corn grower in Iowa is not at all the same as selling to a strawberry farmer in California or Chile.” - Micki Seibel

 

 

 

This Week on The Future of Agriculture Podcast:

 

  • Solving the problem of rural connectivity in AgTech.
  • Where her interest in food and agriculture stems from.
  • The different companies she has worked for previously.
  • The technical experience she gathered before becoming part of the AgTech industry.
  • How she developed an interest in the connectivity problem in agriculture.
  • Her thoughts on AgTech and IoT companies and what they should focus on.
  • The people behind Radical Growth and the aim of the company.
  • What it takes to sell the same product to a variety of ag markets.
  • The difference between AgTech and a typical tech investing business.
  • Will the ag industry favor indoor farms or regenerative agriculture?
  • The effects of climate change on agriculture innovations.

 

 

Resource:

 

 

 

 

Connect with Micki Seibel

 

 

 

 

 

We Are a Part of a Bigger Family! 

 

The Future of Agriculture Podcast is now part of the Farm and Rural Ag Network. Listen to more ag-related podcasts by subscribing on iTunes or on the Farm and Rural Ag Network Website today. 

 
 

Join the Conversation!

To get your most pressing ag questions answered and share your perspective on various topics we’ve discussed on the Future of Agriculture podcast, head over to SpeakPipe.com/FutureofAg and leave a recorded message!

 

Share the Ag-Love! 

 

Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on iTunes and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! 

 

Learn more about AgGrad by visiting: 

Future of Agriculture Website

AgGrad Website

AgGrad on Twitter 
AgGrad on Facebook 
AgGrad on LinkedIn 
AgGrad on Instagram

 

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