Richard Hoff is the Director of Viticulture of Mercer Ranches. Mercer Ranches is a grape farm that produces high-quality wine through strict quality control and precise technology. Richard is considered an expert in wine tasting, wine manufacturing, and general viticulture. He obtained his Master’s Degree in Viticulture from Washington State University and his Bachelor’s Degree in Horticulture from the University of Wisconsin-River Falls.
Richard joins me today to discuss in great detail how the production of wine works - from the grape to the bottle. He describes the vineyards Mercer owns, the grapes they produce, their different yields, and their farming practices. He explains some of the details involved in processing such as pruning and de-leafing, as well as the technologies they use. Richard also shares some of the problems he looks forward to being solved by technology in the future.
“There's just not much of an argument anymore whether mechanization is as good as hands.” - Richard Hoff
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