Tonight I'm delighted to be heading just over the English border to Sandbach in Cheshire to talk to farmer and digital marketeer, Cesca Beswick. @Cesca_Beswick
We talk about her early life on her family's dairy farm in Staffordshire, and how her Dad tragically died when she was 18 months old leaving her Mum to carry on the farm on her own, before eventually remarrying and moving up to Cheshire.
We discuss her decision to study Product Design Engineering at University, and how she gained an interest in social media marketing and saw the potential for it to be used in business, which back then was a new concept.
We talk about what she learned working in digital marketing after Uni, and what skills she was able to take back to the farm, when eventually the call of home proved too much and she joined her family business, complete with some Wiltshire Horn sheep in tow!
We hear about the various courses she's completed including foot trimming, A.I, and Entrepreneurs in Dairying, and the importance of personal development, before moving on to talk about 'Cesca's Lamb', the meat boxes that she's now selling direct to the public.
We also go into why the sheep have helped her confidence grow over the last 3 years. All this and lots, lots more.
Cesca's one of the loveliest people you could ever meet, and i really enjoyed learning more about her farming journey tonight.
Check it out folks..
This episode is kindly sponsored by NFU Cymru. For more information please visit www.nfu-cymru.org or www.rockandrollfarming.com
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