Dr. Poornima Parameswaran is the President and Co-Founder of Trace Genomics. Trace Genomics is a company that based its business around mapping living soil, analyzing its microbial content, and helping growers maximize yield potential without sacrificing sustainability. Poornima’s goal is to build the world’s most massive actionable body of soil intelligence, allowing even ordinary farmers to have access to expert information on what’s underground. Poornima earned her Ph.D. in Microbiology and Immunology at Stanford University School of Medicine, her entrepreneurial skills at Stanford University Graduate School of Business, and her Bachelor’s degree in Cellular and Molecular Biology at The University of Texas at Austin.
Poornima joins me today to discuss how Trace Genomics seeks to improve farm yield and sustainability through genetic testing for soil. She shares the benefits of knowing which microbes are dominant in a particular farmland. She also explains how their analytics engine works, their process, and what a typical scenario using their technology would be like.
“There are two sides of the coin when you’re looking at what is causing production losses above ground.” - Dr. Poornima Parameswaran
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