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Farm & Rural Ag Network

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Apr 8, 2019

Can a growing global passion for lower carb / high nutrient-dense food boost demand for Irish grassfed produce? In this episode, Ivor Cummins, Chief Program Officer, IHDA outlines some context on this growing trend, along with perspectives on CVD risk-taking to better understand and optimise health.

* In the 90's, Ivor completed a biochemical engineering degree, followed by 30 years spent in corporate technical leadership positions. His career specialty has been leading large worldwide teams in complex problem-solving activity. 

* Irish Heart Disease Awareness (IHDA.ie) is a charity established to raise awareness of heart disease, as a progressive, measurable and treatable disease, that can be detected by a simple calcification test.  

* The charity's founder, David Bobbett, is also CEO and majority shareholder of H&K International, one of the world's largest equipment suppliers to the Quick Service Restaurant (QSR) industry. 

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