Jim Loar is the President & CEO of Cool Planet, a company founded to provide innovative agricultural technologies that increase crop production at a low cost while reducing greenhouse gas throughout the atmosphere. The company’s current research focus is on their Cool Terra Engineered Biocarbon technology, a type of soil enhancer that improves soil health, reduces water consumption, and supports optimal fertilizer performance. Prior to joining Cool Planet in 2015, Jim was the VP of Operations at Wilbur-Ellis Company, the fourth largest agricultural retailer in the USA.
Today, Jim shares their company’s latest findings on Cool Terra and how it can help optimize crop output. He describes the science behind Cool Terra, the many benefits it imparts to both soil and farmer, and how it can help fight global warming. He also explains some of its most outstanding research findings, particularly when it comes to soil microbe health.
“We're providing the habitat for the soil biology to colonize and grow and prosper.” - Jim Loar
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