Mariana Vasconcelos is the Founder of Agrosmart, a platform that brings digital agriculture to countries with low internet infrastructures under tropical agronomic conditions. The MIT Technology Review selected her as one of the Most Brilliant Innovators Under 35 and a Global Ambassador for Thought of Food. Being a farmer’s daughter, Mariana was aware of the problems that plague small farmers, especially when it comes to decisions about crops. To solve this gap, she proposed the idea to use AI and IoT to acquire more productive, sustainable, and economic agriculture which is what Agrosmart represents.
Mariana joins me today to discuss how Agrosmart works and the problems it seeks to solve for farmers in developing countries. She shares where her drive to start her company came from and the challenges of finding capital and investors. She describes how the data they collect can impact farming practices, especially in countries where farmers rely on instinct to make crop decisions. Mariana also explains why Brazil holds a lot of potential in terms of agriculture and the rising startup economy.
“We wanted to shift intuition-based decisions to fact-based decisions.” - Mariana Vasconcelos
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